Skip to content
SLATE

Our own house

Basbous Tech

A premium store for Apple and Samsung.

basboustech.com

basboustech.com home page: the iPhone lineup on a white ground with category icons beneath
Client
Basbous Tech
Year
2025
Scope
E-commerce design and build for a luxury consumer tech store
Stack
Shopify

The problem

Premium hardware deserves a premium shelf. Stock Shopify themes sell a flagship phone the way they sell a phone case.

The catalogue changes weekly. The design had to hold no matter who edits it.

The approach

A product system, not pages. One grid, one type scale, generous space, and photography rules that keep every product on the same ground.

A custom theme on native Shopify, so the team edits prices and stock and the design stays exactly as designed.

Design and build only. We have not measured traffic, revenue or search for this store, so we claim none.

iPhone 17 Pro product page with colour and storage options
01Product page. Object first, specification second, one button.
Products collection grid with AirPods, AirTag, Apple Pencil and Apple Watch
02Collections. One grid, one ground, no badges fighting for attention.

On a phone

basboustech.com home page on a phone
iPhone 17 Pro product page on a phone

Delivered

  • 01Custom Shopify theme, from scratch
  • 02Product system that survives weekly edits
  • 03Mobile-first checkout on native Shopify

Our own house. We built it, we run it, and we live with the numbers.

Visit the live site