- Client
- Basbous & Sons
- Year
- 2025
- Scope
- Brand, trilingual website, custom instrument registry, AR room preview, search architecture
- Stack
- Next.js 14, Sanity, Supabase, Vercel
The problem
Lebanon's House of Pianos since 1995. The largest showroom in the country, the only French-certified atelier, and nothing online beyond a map pin.
A piano is bought slowly, in three languages, after many searches. The house needed to be the first answer every time.
The approach
Search first. We mapped what piano buyers in Lebanon actually type, in Arabic, French and English, and built every page around a real query.
A public registry gives every instrument its own certificate. An AR preview places a piano in the client's room. Sanity, Supabase and Vercel keep it fast on a Lebanese connection.
On a phone
Results
- 25/27
- measured searches in Lebanon where the house ranks first on Google Maps
- #1
- on Google Maps, measured on a clean device
- 23
- instruments catalogued in the public registry
- 3
- languages, with search architecture for each
Every serious buyer the house surveyed arrived through search, not social media.
Our own house. We built it, we run it, and we live with the numbers.